Ali Hasyimi on the Summit of Mount Rinjani
About

Ali Hasyimi.
CEO.
Co-founder.
Builder.

Based in Jakarta, Indonesia. Entrepreneur, maritime technology co-founder, and director of CNT Travel — bridging traditional service sectors with modern digital platforms.

Get in Touch  →
The Story

Building from
first principles.

MBA (IPMI) Maritime Tech CNT Travel YouTube Creator Jakarta, Indonesia

I am an entrepreneur and business builder operating at the intersection of economics, travel services, and digital infrastructure.

Armed with a Bachelor’s degree in Economics and an MBA from IPMI Graduate School (2021–2023), my career is defined by practical execution. As President Director of CNT Travel since 2012, I have spent over a decade leading premium leisure, hajj, and umroh services, representing Indonesian tourism at major international travel summits in New York, Boston, Los Angeles, and London.

My business approach bridges traditional service sectors with modern digital platforms. This includes co-founding PT Hijau Naavee Ideatama (2018–2022) to develop critical maritime technology infrastructure in Indonesia, and establishing Niat Baik Studio—a YouTube channel and digital studio dedicated to sharing knowledge on business, technology, and AI in Bahasa Indonesia.

My ikigai: knowledge sharing as service to community. I believe the most powerful thing you can do is take something complex and make it genuinely clear for everyday people.

Structural Clarity Intellectual Discipline Reduction Integrity Longevity Niat Baik
Structural Clarity Intellectual Discipline Reduction Integrity Longevity Niat Baik
Philosophy

Three principles
that guide everything.

01

Reduction

Remove everything that doesn't serve a clear purpose. The most elegant solution is the one with nothing left to take away. This applies equally to business models, content, and design.

02

Integrity

Respect every medium — digital, conversational, or written. Use grids, typography, and contrast properly. Don't cut corners on quality because quality is the point. Truth in execution is everything.

03

Longevity

Build for lasting relevance, not quarterly trends. A piece of knowledge shared well in 2024 should still be valuable in 2034. Work that ages well was built on first principles, not tactics.

Experience

A career built across industries.

2022 — Present
Founder & Creator

Niat Baik Studio

YouTube channel and content studio covering business strategy, AI, and technology in Bahasa Indonesia. Building Indonesia's most trusted digital education brand.

2018 — 2022
Co-founder

PT Hijau Naavee Ideatama

Pioneered maritime technology infrastructure in Indonesia. Spearheaded key proprietary developments including the HAF Enterprise Resources Planning system, the Pelautku Seafarer Development Platform, and Blockchain integrations in the marine industry.

2012 — Present
President Director

CNT Travel

Over a decade leading premium leisure, hajj, and umroh services. Successfully represented Indonesian tourism at major international summits, including the New York Travel Show (Javits Center), Boston Travel Show, Los Angeles Travel Show, and Sales Missions in London, Manchester, and Bristol.

2021 — 2023
MBA Graduate

Master of Business Administration (MBA)

IPMI International Business School (Jakarta, Indonesia). Focus on corporate finance, international business strategy, and entrepreneurial leadership.

2006 — 2010
Bachelor of Economics

Bachelor Degree of Economics (S.E.)

Pancasila University (Jakarta, Indonesia). Built foundational knowledge in macroeconomics, market analysis, and financial structures.